our COMPANY

Paramount Safety Products is a fast-growing global leader in industrial safety products for use in the construction, mining, infrastructure, manufacturing, food and medical industries as well as home improvement, repair and maintenance.

Our current portfolio of market-leading brands include Pro Choice Safety Gear, Linq Height Safety, Pratt Environmental & Site Safety Systems and Thorzt Hydration Products.

Founded by the late Rob Bird back in 1992, Paramount Safety Products is still a family-owned operation from Western Australia now employing over 100 people across Australia, New Zealand, Latin America, Middle East (Dubai) and Africa.

our MISSION

We are committed to developing leading safety equipment to ensure hard workers all around the world make it safely home.

our BUSINESS

Honesty in business
Value for money
Trusted advice
Product variety
Stock availability
Paramount Safety Products have an ever-expanding range of technically advanced, high quality, high value safety solutions produced for extreme working conditions. But that’s just the surface. Customers can rely on our wide distribution network, which translates to rapid order turnaround, with localised customer service. We are able to comfortably meet stock service requirements of our customers, and satisfy end-user demand. 

Our global team of safety representatives are readily available to assist with product knowledge and up-to-date resources. 

All products are backed with powerful multi-channel marketing assets.

And our promise to you:

Floor to store fast

our BOARD

IAN MCLIVER

Chairman

Tim Bird

Managing Director

WILL BIRD

Director / Export Sales & Projects

SAM GURGONE

Director / Purchasing Manager

Pat Parrelli

Director / Workit General Manager

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Meet our team

OUR FOUNDER

ROB BIRD

When Rob Bird founded Paramount Safety Products in 1992 in Perth, Western Australia, he imbued the fledgling company with many of his own admirable personal traits. 

Principal among these were honesty, integrity and fair-mindedness. Despite these characteristics being rare in the cut-throat world of business. Rob and his team were able to guide Paramount Safety Products into a successful and highly-competitive business whose growth exceeded their expectations, without compromising his standards.

The operating philosophy at Paramount Safety Products owes much to Rob Bird’s professional and sporting background. As a stock broker in the heady ’60s, ’70s and ’80s, he was not afraid to take a chance on opportunities he thought would succeed. He knew that the burgeoning resources industries would need supplies of personal protective equipment, which lead him into the recycling of gloves. 

This tentative foray into PPE resulting in requests for other equipment and so he developed an expanding catalogue of what was to be branded Pro Choice® Safety Gear.

Rob Bird’s competitive nature and sense of fair play was forged in his chosen sport of sailing. He skippered his own Etchell class yacht in many world championships with considerable success. Rob competed in the World Championships for the Etchells class from 1991 until 2009 for a best place of 5th overall. He also won a World Masters title, World Seniors’ title and eight WA state titles.

While meeting his own sporting goals his generosity extended to a sponsorship of the Paralympic sailing movement, by underwriting the team so they could travel to overseas regattas for essential match racing experience.

He was a man who liked, trusted and encouraged everyone he met.
At Paramount Safety Products, Rob was a great believer in rewarding and delegating responsibility to his team. This work environment encouraged great loyalty from his employees and allowed them to blossom as people and professionals.

Paramount Safety Products lost a great leader, mentor and friend when he passed away suddenly in 2010.

He would be content, however, in his knowledge that the personal values he instilled in the company are being upheld. His eldest son Tim has taken over the helm, with another son Will joining a management team that exhibits the same dedication to business success and fair play to all, that was so much a part of Rob himself. He would be proud of his legacy.

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our JOURNEY

1992

1992

Founded by Rob Bird, Paramount Safety Products commenced operations laundering and recycling gloves for industrial use in Perth, Western Australia.
1994

1994

Moved into supplying new gloves and other PPE products.
1998

1998

Opened Melbourne office and warehouse, Victoria, Australia.
2001

2001

Opened Sydney office and warehouse, New South Wales, Australia
2002

2002

Opened Brisbane office and warehouse, Queensland, Australia.
2004

2004

Pro Choice Safety gear is launched to provide new branding and packaging for an rapidly-growing PPE offer.
2005

2005

Achieved Western Australia Marketing Award for new branding and packaging.
2006

2006

Entrepreneur of the Year Award – Rob Bird announced as regional finalist
2008

2008

Moved into new purpose-built premises in Loganholme, Queensland, Australia.
2010

2010

Moved into new purpose-built premises in Moorebank, New South Wales, Australia. Same year a custom printing service is established.
2012

2012

Thorzt electrolyte rehydration drink is launched.
2012

2012

Opened New Zealand operations.
2015

2015

Moved into new purpose-built premises in Gnangara, Western Australia. Same year LINQ Height Safety product line is launched.
2016

2016

Acquisition of Pratt Safety Systems. Same year moved into purpose-built premises in Rowville, Victoria Australia.
2018

2018

Moved into new purpose-built premises in Smeaton Grange, New South Wales, Australia.
2019

2019

Paramount Safety Products rebrands, introducing a logo that is a sentimental nod to founder Rob Bird’s legacy, love for sailing and to getting hard workers all around the world safely home.
2019

2019

Operations commence in Middle East, Africa and LATAM. Paramount Safety Products also debuts at the NSC Tradeshow, the largest in North America.
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